BioScience Direct can reduce your annual printing and mailing costs over $100,000 dollars

Each year companies are mailing catalogs, newsletters and direct mail pieces to researchers who are no longer employed at the address listed in their database.

Did you know that:

• 75% of mail addressed to ex-employees is thrown away
• The average annual turnover rate for the biotech industry is 18%
• The average annual turnover rate for academic institutions is 25%

This implies that greater than 50% of the catalogs, newsletters and direct mail pieces sent to an unvalidated list that is only 3 years old end up being discarded by mail-room personnel.

That can easily add up to hundreds of thousands of dollars of your marketing budget literally being thrown away every year. For example, if you have a mail list of 50,000 contacts which is 3 years old and your annual printing and mailing costs are $10/person you can expect to save almost $255,000 a year by having BioScience Direct validate your list.

BioScience Direct cleans up your mailing lists by validating that an individual is still employed at the address listed, deleting duplicate entries and scientists who have moved, and correcting incorrect addresses. This will enable your company to save money on both printing and postage costs and ensures that the literature you send is reaching the intended target audience.

For more information about how BioScience Direct’s mail list validation services can save you money e-mail us.